HEMA

by Tiffanie Pfrang on 09/09/2013 | 3 Minute Read

Sogood Design, Netherlands developed a new concept for Dutch retailer, HEMA. The new development spans through its entire food section - creating a unifying look and feel with the used of a handmade watercolor (sometimes in combination with photography) on a white background, reflecting the key values 'natural, honest, pure, fresh, quality, and tasteful' 

 

 

 

 

 

 

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