We all know what happened with the new Yahoo! logo. And earlier today it was reported, then unreported, that a new unannounced Google logo was found in an Android SDK. It immediatly drew comparisons to Yahoo’s rebrand, some deeming the simplified Google logo more successful.
With the recent trend of brand simplification, Hamish Campbell, Creative Director of Pearlfisher New York, shares his opinion on how important is for brands to keep their soul. He discusses several recent redesigns of popular brands who have all stripped down and simplified their identities. Some, better than others.
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