by Diane Lindquist on 09/06/2013 | 1 Minute Read
Brand design agency ButterlyCannon have created the brand identity and package design RedLeg, an authentic Caribbean spiced rum infused with Jamaican vanilla, ginger, and spices. "We needed to capture this laid back spirit in a visual and verbal (bar call) way. The RedLeg crab, a native of the Caribbean coral reefs, was our cute and adaptable character used on and off pack. And the RedLeg name also refers to the pale-skinned, red-legged, rum-loving, Scottish descendants still living on the islands since the 17th Century. They know their rum."
Designed by ButterlyCannon, London, UK