by Jessica Sanchez on 09/05/2013 | 2 Minute Read
Chardonnay Markogianni wine gives you the experience to enjoy a delightful wine while remembering the moment you drank it by drawing the current moon's state on the bottle label. A fun experience and unique idea! I love seeing a package design interact with the consumer. Definitely a wine worth trying out so you can collect all the bottles and display your moon drawings! Read more about the concept and view more photos of this packaging after the jump!
"The label of Chardonnay Markogianni has been designed with the aim to lure the consumer to an interactive game down memory lane. It urges him, after he has enjoyed this extraordinarily delectable chardonnay, to preserve the memory of the pleasure he felt by dating the bottle and copying on the label itself the phase the moon was in on that particular night. So, each bottle acquires a meaningful uniqueness which recalls to the consumer's mind the happy moments he spent drinking its contents.
The selection of a serif typeface (Garamont) in the composition of the label emphasizes the timeless values and the history of the Markogianni Estate, while its black color refers one to the moonlit night, supporting the concept of the "phases of the moon".
Designer: Chris Trivizas, Greece