by Diane Lindquist on 09/04/2013 | 2 Minute Read
New Delhi's Green Goose Design rebranded Forest Essentials entire visual identity from packaging, posters, window displays, emailers, airport displays, labels, carry bags, backlit board to website and other collaterals. Forest Essentials is a luxury beauty-care brand that applies age-old Ayurvedic knowledge to produce a range of body, skin, and hair care treatments. Their approach to the redesign was to bring back traditional elements of India into the design with a modern and colorful twist. The results were stunning and filled with life and beauty.
"Forest Essentials was founded in the year 2000 after many years of meticulous research. After man years of development with trained Ayurvedic physicians, a range of natural skin care and hair care products was evolved. The view that Ayurvedic advocates, is that a holistic approach is necessary for beauty care. Forest Essentials has revived traditional ingredients which have been used in many old Ayurvedic recipes. One such product is Kokum Butter made from the Kokum tree, unique to the western coastal regions of southern India. Forest Essentials partnership with local producers in India ensures that these farmers harvest the highest quality of precious ingredients, which are used in the products. Task at hand was to recreate the brand language keeping with an Indian aesthetic and to relaunch their website as a international brand with and effective e-commerce platform."
Designed by Green Goose Design Pvt. Ltd., New Delhi, India
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