JOIN US: Dieline Conference 2022 @ Advertising Week NY – Oct 20th


by Diane Lindquist on 09/27/2013 | 2 Minute Read

Editorial photograph

Valentto is Olivarera Italo-Mexicana's virgin olive oil brand destined for industrial kitchen and restaurant use. Its industrial employment inspired the brand's packaging container, which is reminiscent of an old-school automobile oil canister, designed by Anagrama.

"To counteract Valentto's tendency to lean too much towards an industrial outlook, we added beautiful Italian landscapes as backgrounds to the brand. The Italian country scenery not only serves to balance out the industrial coldness this brand would otherwise have, it also gives it a natural warmth, an air of family and tradition.

The logotype fits snuggly in a diamond giving it a tight and symmetrical feeling. Hot-pressed gold foil and uncoated unbleached paper speaks for the brand's high quality, cold-pressed, all natural extra virgin olive oil."



Designed by Anagrama, México

Editorial photographEditorial photographEditorial photographEditorial photographEditorial photograph

You may also like