Cadbury Milk Pebbles
by Tiffanie Pfrang on 09/02/2013 | 2 Minute Read
"Last summer, Mondelez International approached Taxi Studio to create the packaging design for their exciting new tasty treat – recently launched throughout the UK.
Introducing Cadbury Dairy Milk Pebbles, a fun new way to share the nation’s favourite chocolate. The colourful, pebble-shaped bites of delicious Cadbury Dairy Milk are coated in a crispy shell and live in a handy sharing bag. Pebbles seek to celebrate shared moments and the joy of being together."
"Once the brand’s positioning was agreed, Taxi Studio was called upon to provide packaging ideas for this new product to be submitted into research. Taxi’s initial design really resonated with consumers, and remains largely unchanged from the final round of research."
“Given the timescales, the team came together and generated lots of great ideas. Being inspired by ‘the joy of togetherness’, we quickly brought the ideas to life in compelling ways – we really relished the challenge.” Sally Barton, Brand Manager for Cadbury Bitesize said: “We’re over the moon with the Pebbles design – the concept lends itself to remarkable activation potential, which Taxi brought to life in abundance for our internal launch to our sales teams. We’re extremely excited and proud to add this new product to our portfolio.” said Creative Director Ryan Wills
Designed by Taxi Studio, UK