“Cowan Sydney have created a new visual identity for Sunbeam’s flagship Cafe Series. Briefed to further differentiate the premium offering, the design also helped re-position the brand as best in class and target a new generation of younger consumers seeking culinary perfection.
‘These are beautifully engineered products and we wanted the packaging to reflect that high level of sophistication. The design explores the tension between the organic flow of energy that runs through these machines and the industrial nature of its 3-dimensional form’ says Creative Director Christopher Reay.”
