I have been a true fanatic of “Lovemarks” series of books since 2004 when Kevin Roberts, Chief Executive Officer Worldwide of Saatchi & Saatchi, released the first book. Naturally, when the new edition, “Loveworks,” was released in June 2013, I was all over it – not only for the book, but for the book design. The design is a book-bag or bag-book – whichever way you describe it – it is brilliant.
