The United States Postal Service, better known these days as USPS, has been suffering financially since the new wave of “electronic mail” came about. In order to capture the growing younger generation, USPS introduced an updated Priority Mail and Priority Mail Express on July 28th – the service will include “better tracking, free insurance, and day-specific delivery.” It sounds amazing, right? But we are not done – it also features a new design for all shipping materials and a whole new visual presentation. Frankly, I am rather impressed by the redesign. It makes me feel like an American wanting to sport out red, white, and blue. The elements surrounding the Gotham typography are simple and timeless. Looking good USPS!
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