Yollibox Frozen Yogurt

by Tiffanie Pfrang on 08/07/2013 | 2 Minute Read

Editorial photograph

"Yollibox is introducing frozen yoghurt for the Swedish market - made of only natural ingredients it's fresh alternative to ice cream and sorbet"  Yollibox comes in a unique package, half way between a box and a traditional pint (if you ask me, it also resemblance a chinese 'take out' box).  

Erenstråhle & Wågnert utilizes different elements to its fullest potential - from the typography, photography, to the info graphics in the back. A beautiful photo of a strawberry, mango, yogurt, and chocolate is displayed front and center, acting as a flavor cue for the consumer who walks by - there's no guessing what flavor it is. I applaud the effort in styling each photo so they all look uniform from one flavor to another - the over all shape remains the same. The designers tastefully grab key colors from the photography and used it through out the package. By adding a secondary color creates color combinations that are young, fresh and fun - what you expected to see in a frozen yogurt packaging. 

 

 

 Designed by Erenstråhle & Wågnert , Stockholm 

 

 

 

 

Editorial photograph

Editorial photograph

Editorial photograph

Editorial photograph

Editorial photograph

Editorial photograph

Editorial photograph      

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