by Jessica Sanchez on 08/26/2013 | 2 Minute Read
I am fond lover of all health, beauty and cosmetic packaging and this product Natura Sou originating from Brazil does not disappoint! The entire concept and execution is beautifully designed with an innovative and unique approach while being conscious of the environment. They have designed this incredible pouch packaging for their line of liquid products. The color palette for the entire collection is fresh and inviting. Designed by Questtono and Tátil Design who came up with the name, package design, and basically created this entire product! Check out the designers talk about thier process and environmentally concious approach after the jump!
"The greatest challenge was to develop a new product focused on mass market for the new Brazilian consumers, offering a high-quality product but affordable cost . To achieve that results, low price, highly attractive and environmentally responsible products would be necessary. More than a classic design process, an innovation by design approach was applied. The creative team participated in all areas of the process. The naming, the packaging, formulation, business model, distribution, manufacturing, etc..
A collaborative project with the participation of all stake holders, testing several scenarios virtually and physically. Financial analysis and environmental impact were used while mockups and new tests were performed. Market researches was conducted to identify trends of habits and usage of our target consumer in parallel with trips looking forward to new production technologies.
The result?A product of great success, reducing more than 50% the cost and 70% environmental impact then a conventional similar package. A cosmetic brand that takes the pouch as principal packaging and also discusses with consumers the paradigms of packaging and the responsible consumption.