by Jessica Sanchez on 08/15/2013 | 2 Minute Read
COMON SAVA, a wine pack designed by STUDIOIN is created with a playful attitude in mind. "The name COMON SAVA is a play on French and Russian words - the French greeting 'Comment ça va' (How is it going? or How are you?) sounds very similar to Russian word 'sova' (owl) together with the word 'comon'. Creating the phrase Comon Sova or 'Come on Owl!'" The package itself is an illustration of an owl. You can even pop up the 'ears' on both sides to create an even more realistic figure!
"Normally Tetra-Pak wines are standing on lower store shelves and consumers have to look down to see it. And it is getting quite difficult to imagine these wonderful Italian landscapes and juicy grapes in your mind which are pictured on packages when you are looking at it from up to down! But it would be impossible not to notice the pair of eyes on the top of package looking right at the consumer and that`s the trick!
In the sale of wine COMON SAVA enrolled in the fall of 2013."
Designed By: STUDIOIN, Moscow
Creative team: Pavla Chuykina , Roman Inkeles, Arthur Schreiber, Ivan Zherebin, Maksim Kadashov, Anna Vorfolomeeva, Svetlana Benedisyuk, Denis Lopatnikov