“Pepperidge Farm Milano has grown from a power SKU to become a multi-million dollar brand. Until now, the package design for this beloved cookie was a look shared with the entire Distinctive Cookie line. The team at Pepperidge Farm partnered with Flood to develop a new Milano identity and package design that would embody what enthusiasts love about the brand as well as and ensure it stood out from the competition.”
According to Stuart Whitworth at Flood, "We felt this was a once in a lifetime opportunity to take something so beloved and yet in a way, so completely undefined and be the first to capture the Milano emotion visually. Now the world of Milano is expressed through custom typography, a brighter color palette and indulgent product photography (by Aristo Studios). Now it's not just a cookie, it's a brand."
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