by Tiffanie Pfrang on 07/08/2013 | 2 Minute Read

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Inspired by  the illustrations from Eric Carle's The Very Hungry Caterpiller, TDA_Boulder brought the textural watercolor illustrations up to date, creating a refreshing, clean and sophisticated beverage for cherry lovers. "Cheribundi is not the artificial flavor-filled red sugar water labeled as "cherry juice" that you drank as a kid. Cheribundi is made from orchard-fresh, tart cherries which are full of phytonutrients and anthocyanins."



"The design was inspired by Eric Carle's The Very Hungry Caterpillar. We brought this concept up-to-date by pairing textural watercolor illustrations with clean type and a modern word mark. All of these elements work together, distinguishing Cheribundi as a sophisticated beverage offering. This is the first line in a series of rebranding efforts for Cheribundi. In the coming months we will be releasing the Functional line of Cheribundi as well as a Tea Refresh line"

Designed by TDA_Boulder

Designer: Austin O'Connor

Creative Director: Thomas Dooley, Jonathan Schoenberg

Illustrator: David Scheirer

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