Quesos San Ramón

by Diane Lindquist on 07/29/2013 | 2 Minute Read

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Bluerock Design is a Bostonian graphic design studio who recently designed Quesos San Ramón's branding and packaging.



"Quesos San Ramón is the only artisanal cheese producer in Nicaragua making matured cheese with milk produced by local rural farmers using sustainable agricultural and production practices. The farmers are taught to use tropical plants containing high amounts of protein, as well as reforestation techniques, soil and water conservation, and the tropical ecosystem. This creates a sustainable solution to the 6-month dry season when the quantity of forage available for the cattle is at a minimum and milk production is greatly depleted.

Hand-crafted from raw milk and following traditional Dutch techniques, Quesos San Ramón’s ultimate goal is to fulfill the artisanal cheese market throughout Central America, while improving the lives of their employees, farmers, and uplifting the economic development of their community. Quesos San Ramón sells to exclusive resorts and premium restaurants, passing profits to their milk producers and employees. The volcanoes in the logo reference the national symbol of the five Central American countries at the time of Nicaragua’s independence. We created a logo and branding that feels premium, rustic, and true to Quesos San Ramón’s mission."

Leonardo Castro, Quesos San Ramón, Nicaragua said:

“In our experience, Bluerock Design works in a collaborative manner and presents solutions within the spirit of a project’s overall design intent. This collaborative attitude is essential for a great design. They are punctual, professional, and it was a pleasure to work with them throughout. Most importantly, their originality and attention to detail is especially beneficial for any company seeking to create an inspired brand. Bluerock Design’s support for our cooperative will benefit many small rural dairy farmers in Nicaragua. Their design will enable our product to compete in the national and international market. We are grateful for their philanthropy, creativity and dedication they have put into our design which will move our project forward. Needless to say we are extremely satisfied with the results. We would strongly recommend Bluerock to anyone looking for graphic design services.”

Designed by Bluerock Design, Boston, MA

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