Marc Jacobs Cosmetics
by First name Last name on 07/29/2013 | 2 Minute Read
"Design studio Established was specially selected by Marc Jacobs and Sephora, the world's best-known specialty beauty retailer, to partner on the design of Marc Jacobs Beauty. The highly anticipated makeup line will be sold exclusively in Sephora stores across North America and available on August 9th.
Marc Jacobs and Sephora asked Established to create a line of shiny, beautiful products that every woman would want to hold in her hand and not put down. Something that was 'just lovely.' "
"The result is a line of beautiful, fluid shapes in a high shine inky black lacquer finish. The sensual, complex curves of the products and unexpected proportions result in a collection that is both simple and timeless yet thoroughly modern. Every detail was meticulously considered from the ultra thin frame-around mirrors to the layout of the makeup or an oversized button.
'The Established team were exceptional partners and we are thrilled with the results of the design brief,' said Michael McGeever, SVP/GM of Sephora KENDO.
'Marc Jacobs Beauty, under the creative direction of Marc Jacobs, has been beautifully imagined by Established and is the perfect embodiment of the brand's DNA in a makeup line.'
'This was a dream project for Established, both in terms of the wonderful creative opportunity and also in being able to collaborate with two powerhouse brands in Sephora and Marc Jacobs. Sephora's deep expertise and Marc's acute eye made a formidable combination and they were fantastic partners all along the way.' Sam O’Donahue, Co-Founder Established