Graham's The Family Dairy, Cheddar Cheese Range
by Tiffanie Pfrang on 07/02/2013 | 2 Minute Read
"Creative branding and design agency, threebrand, has designed packaging for a new cheese product launched by Scotland’s largest independent dairy company. The Edinburgh-based agency created packaging for Graham’s The Family Dairy’s new Scottish cheddar cheese range, which officially launched at the Royal Highland Show on June 20th to June 23rd, 2013.
Having worked with Graham’s since 2005, threebrand was briefed to create impactful packaging for the new cheese range of mild, mature and extra mature cheddar that communicates the brand’s core values of family and farming.
Campbell Laird, managing director at threebrand, commented: 'As we have worked with Graham’s The Family Dairy for nearly nine years we have an unrivalled understanding of the brand. This allows us to take any brief and create inspired designs for Scotland’s largest independent dairy company.'
'We have designed the packaging to be distinctive and provide extra shelf stand-out while reflecting the colourings of a traditional creamery.'
Carol Graham, marketing director at Graham's The Family Dairy and granddaughter of the original founder, commented: 'The cheese category is a very competitive market place so we needed to ensure Graham’s entry was impactful with high quality products and eye catching packaging.''
'threebrand has created something very different to existing products, which has been well received by our retail buyers as well as consumers.
In 2011 threebrand completed a full brand refresh of the Graham’s brand, including all products, vehicle livery, collateral and the successful launch of spreadable butter."
Designed by threebrand, Edenburgh