p576, created branding and packaging for Grazia,an eatery in Bogota, Colombia “Grazia is a place that offers delicacies of salt and sweet and a brand that seeks to share the taste of Claudia and Raphael for aesthetics. The challenge of this project was to create a visual language that exalt the beauty and perfection of the preparations and for this we came to make a local expedition to Paloquemado market square and pick some vegetables and some fruits to make a visual investigation .
It was thus decided to cut transversely products and create through photographic technique illustrations of food we use in different parts of the brand. In addition to show the rigor and detail of Grazia, we proposed a second action identity: lines showing the spatial structure of the pieces and recorded with simple typography logo.La position and skeletal defines refined and contemporary character of the brand.”
