Brew Tea Co. Whole Leaf Tea were looking to expand into the retail sector, having firmly established themselves supplying tea wholesale to independent shops, museums, galleries and boutique hotels. The task was undertaken by Interabang, a new London design agency, founded by Adam Giles and Ian McLean. The Brew Tea Co. Whole Leaf Tea rebrand needed a new direction that clarified their offer: not complicated tea or weird tea, but better tea – both whole leaf tea bags and loose leaf.
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