For summer 2013, Caffè Nero has expanded its Iced Drinks range with the wonderful ‘Frappé Crème’, an indulgent new drink that blends milk and ice with fruit purees and syrups. Together Design has designed a vibrant cup with a painterly motif in different colours to suit the three flavours: Strawberry & Vanilla, Coconut & Chocolate, Banana & Toffee.
Together Design has also created in-store POS, posters and t-shirts focused on the whole iced drinks range which also includes Fruit Boosters and Frappé Lattes. The overall feel is unmistakebly summery, with emphasis on the array of ingredients, and clear labeling of the different drink names.
Creative Director Katja Thielen says: ‘The whole campaign is very light and fresh, complementing the new cream-topped Frappé Crème range.’
Designed by Together Design, London
