3 Weeks Away From The Biggest Package Design Event Of The Year
by Diane Lindquist on 06/05/2013 | 1 Minute Read
Now in it's 3rd year, The Dieline Package Design Conference has become the leading design conference focused on the package design industry and package designers. This year's theme is ELEVATE, it is all about elevating the role of package design in the marketing mix, and elevating the package design industry as a whole.
The Dieline Package Design Conference sessions will:
- Teach you how to consider the role of design in improving sales of a product and tactics for creating meaningful differentiation. There are plenty of beautiful designs out there, but few reinvent the perceptions of products benefits or pay off by shifting cultural ideology.
- Provide you with the language and tools need to convince decision makers that your designs are truly communicating to the brand target. Our goal is to go beyond presentations about geeking out on typography or what colors are in this year. We want to teach you to be better at considering the role of design in improving sales of a product, and to create meaningful differentiation.
- Inspire in the form of fantastic work from packaging industry experts, tips on effective processes and advice on successfully reinventing brands. We will elevate the role of package designers beyond craftsmanship discussion, and our sessions will discuss becoming more influential and in demand.
- Celebrate excellence at The Dieline Package Design Awards 2013, the prestigious annual worldwide package design awards competition.