¡Cho! is a completely unique range of on-the-go drinking Gazpacho recently launched in the UK market. Designed by Blast, created by English entrepreneurs and a Michelin starred Spanish chef, ¡Cho! is made from organic fruit and vegetables sourced and bottled in Adalucia.
“¡Cho! needed to be positioned as a completely different product, and in doing so create its own place in the market. It required a brand identity that communicated a uniquely daring and different gourmet product with real provenance and exquisite taste.
Our brand concept ‘The Gazpacho Revolution’ projects the brand’s essence – a Spanish classic with a modern twist. The concept has an attitude which reflects ¡Cho’s character and provides a campaignable call to arms which can be used across all marketing and advertising channels to spread the word virally.”
Designed by Blast, UK
