¡Cho! Drinking Gazpacho

by Tiffanie Pfrang on 06/04/2013 | 2 Minute Read

Editorial photograph

¡Cho! is a completely unique range of on-the-go drinking Gazpacho recently launched in the UK market. Designed by Blast, created by English entrepreneurs and a Michelin starred Spanish chef, ¡Cho! is made from organic fruit and vegetables sourced and bottled in Adalucia.

 

 

"¡Cho! needed to be positioned as a completely different product, and in doing so create its own place in the market. It required a brand identity that communicated a uniquely daring and different gourmet product with real provenance and exquisite taste.

Our brand concept ‘The Gazpacho Revolution’ projects the brand’s essence – a Spanish classic with a modern twist. The concept has an attitude which reflects ¡Cho’s character and provides a campaignable call to arms which can be used across all marketing and advertising channels to spread the word virally.”

Designed by Blast, UK 

Editorial photograph

Editorial photograph

Editorial photograph

Editorial photograph

Editorial photograph

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