Creation of concept and packaging for Rioja D.O. wine. The objective of the project was to choose an icon that tells a story, impressive packaging that will stand out from the competition. There were no other requirements.
The solution was simple – the icon of a barbershop, cylindrical in shape like a bottle, easily recognized and attention-getting outside of its normal context, the name RASURADO (clean-shave/shaven), alluding to the barbershop, the perfect shave, and a story: the town barber, who after years of shaving the region´s wine markers knows all the secrets of their trade, makes his own wine – the barber´s wine.
