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The Dieline Package Design Awards 2013: Home, Garden, & Pet, 2nd Place - Day Birger er Mikkelsen, Scented Line

by First name Last name on 06/23/2013 | 2 Minute Read

 Editorial photograph

The packaging concept for DAYs scented line is a part of the design program and communicative platform for DAY Birger et Mikkelsen, where brand book, labels, symbols, design, packaging and graphic manual has been included. DAY´s scented line, the competition entry, is part of the HOME collection and should to carry the brand.



The design celebrates diversity and is based on storytelling. DAY is the luxurious bohemian that collect experiences and have an aesthetic eye for detail and clear understanding of design. The idea are that the parts together form an exciting ensemble with a lot to discover. The names and illustrations is a way to build a story that triggers the imagination. Care in detail, mystery and discovery are key ingredients. The packaging sides is different to build a variety without a large series of products.

Different pages on the packaging can create still lifes with exciting visual variety and endless opportunities for promotions campaigns and communications. The packaging is both a product and an interior design element.

DAY Birger et Mikkelsen is a Danish fashion company with collections for women, men and home interior. They are represented in over 1,000 stores in 25 different countries.

Art Direction, Design, Original Art work: Erik DolkPhotographer: Fabian BjörnstjernaClient Manager: Marianne BrandiCopywriter: Marie WollbeckCreative Director: Marie Wollbeck


Designed by BAS

Location: Stockholm, Sweden

Placement: 2nd Place

Category: Home, Garden, & Pet

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Special Thanks to inwork and MWV

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