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The Dieline Package Design Awards 2013: Confectionary, Snacks, & Desserts, Merit - Trick or Treacle

by First name Last name on 06/23/2013 | 1 Minute Read

Editorial photograph

After the success of our limited edition Jubilee tin, Tate & Lyle asked Design Bridge to create one for Halloween, to help create more appeal at what was traditionally a quiet time of year for their Black Treacle brand. Design Bridge created not one tin but three, a collectable trio of ghoulish carved pumpkins that were designed to sit alongside each other on shelf and communicate with consumers. An adult brand that now engages with kids.

Location: London 

Placement: Merit 

Catergory: Confectionary, Snacks, & Desserts 





Editorial photograph

Editorial photograph


Special Thanks to inwork and MWV



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