Califia Farms

Chase Design Group was hired by Greg Steltenpohl, former founder of Odwalla, to design branding and packaging for his new line of fresh, healthy juices and nut milks. Named for Califia, the goddess of abundance. Califia Farms best evokes the “Made in California” attitude of the products. The new logotype, Califia character and signature bottle shapes balance the nostalgia of vintage produce labels with the shelf impact needed for modern packaging communication.