Stella Artois, the best-selling Belgian beer in the world, is introducing Stella Artois Cidre to the surging U.S. cider market.
Stella Artois Cidre is showcase in the familiar bottle with the prominent Stella Artois logo. The word “Cidre” is in a black, with golden outline script typeface, underlining the imported quality.
The 4 pack carrier box and 24 bottle case is illustrate with grayscale images of apples, on each corner, as well as the measure information, giving the brand’s logo, product name and description the attention they need.
Stella Artois Cidre is a crisp, distinctive European-style cider made with apples hand-picked from wine growing regions. Initially it will be available in 26 U.S. states, with further expansion possible in 2014. Sales to retailers begin on May 13.
Adam Oakley, vice president of import, craft and specialty brands at Anheuser-Busch, said the cider category is seeing 110 percent growth in the United States, and this new brand helps to meet the growing demand for premium ciders with a more complex taste profile.
Adam Oakley continues:
“Stella Artois Cidre is designed to be savored and is very different from sweeter, domestic U.S. ciders. Stella Artois Cidre has the potential to change people’s perceptions of cider here, offering a refreshing alternative to white wine.”
With the U.S. cider market seeing triple-digit growth, it has become one of the fastest-growing beverage categories in the United States. Early growth in the category was driven primarily by sweeter domestic ciders; this has been balanced of late by a consumer demand for drier, premium European-style ciders. Stella Artois Cidre represents the finest of the latter category.
via Stella Artois
