Jack Daniel's Country Cocktails

Jack Daniel's Country Cocktails gets an update for spring/summer by in house design team at Brown-Forman. "[We wanted to] unite the brand's signature clack with color, flavor iconography, and refreshment cues to introduce a new consumer to the Jack Daneil's trademark." 

By bringing in colorful iconography to indicate the flavors, Brown-Forman Design created a completely different personality for the line; friendlier, younger, and well, more approachable than the Jack we know. 

Designed by Dac Austin, Brown-Forman Design