Slice a Recipe

by Tiffanie Pfrang on 05/28/2013 | 2 Minute Read

Editorial photograph

Created as a teaching tool for an introductory cooking class, this cookbook was designed to improve cutting skills, before reaching the recipes inside. Students are required to actually cut the book apart by following thin cutting lines - with each slice reveals more instructions for the class. They improve their skills with each page, cut by cut.

 

 

Designed by Ogilvy & Mather, Bogota / OgilvyAction  Bogota, Colombia 

Client: Escuela de Cocina Carulla

Executive Creative Director: Juan Jose Posada

Creative Director: Sergio Ramirez, Ivan Mejia, Mauricio Guerrero

3D design: Luis Solano, Camilo Merizalde

 

 

Editorial photograph

Editorial photograph

Editorial photograph

Editorial photograph

Editorial photograph

Editorial photograph

Editorial photograph

Editorial photograph

Editorial photograph

Editorial photograph

Editorial photograph

Editorial photograph

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