Strong, Nutrition Supplements
by Tiffanie Pfrang on 05/23/2013 | 3 Minute Read
"Pearlfisher has created the brand strategy, naming, identity, packaging, retail and digital communications for Strong, a range of high quality complex nutrients. Strong is made from the freshest and highest grade of ingredients, developed to target health and beauty at a cellular level, for a stronger, more vibrant and younger body."
The studio's objective was to create a brand that could stand out in the crowded and functional supplement market, celebrate the idea of ‘beauty from within’ and bring to life the end benefits in a unique and emotional way - taking inspiration straight from nature. Pearlfisher commissioned a series of illustrations (by Andy Lyons, Handsome Frank) that bring to life the product benefits through the hidden strengths of animals.
Karen Welman, Founding Partner and Chief Creative Officer at Pearlfisher commented,
“The idea was to create an high impact visual story using the metaphor of beautiful and elegant birds that have hidden strength. The brand name – Strong – and the playful variant names and descriptors are simple yet high impact and clearly communicate the brand’s promise of inner strength and outer beauty. Pearlfisher created custom hand-drawn typography for the brand name and commissioned a series of bespoke bird illustrations that bring to life the product benefits in an unexpected and emotive way. For example, for ‘brain box’ an owl was used to represent how the powerful combination of cutting edge nutrients promotes optimal brain performance, whilst a bright yellow canary was used for the ‘sunshine pill’ to illustrate the end benefit of a radiant, healthier immune system and stronger bones. The end result is visually arresting creating strong visibility both in retail and online environments.”
Pearlfisher also developed the communications material and the brand website for Strong which is currently under development and will be launched soon.
Zana Morris, Founder of The Library, a new private members training club in London's Notting Hill, commented,
"It has always been a life long dream of mine to create a high quality nutrient brand that would offer consumers something new in a world of renowned low quality, low ingredient supplements. Pearlfisher have taken that ambition and translated it into a beautiful and groundbreaking visual expression that will revolutionise the category."
Designed by Pearlfisher, London
Creative Director: Karen Welman, Founding Partner & Chief Creative Officer, Pearlfisher
Insight Director: Sophie Maxwell, Pearlfisher
Strategy Director: Yael Alaton, Pearlfisher
Illustrator: Andy Lyons, Handsome Frank