Chandon, American Summer
by Tiffanie Pfrang on 05/23/2013 | 2 Minute Read
"Following the huge success of last year’s American Summer limited edition bottles, ButterflyCannon have created this year’s new release summer bottle for Chandon." Keeping the Americana theme intact, but more globally accessible - ButterflyCannon created a recognisable nautical theme.
"Chandon’s other non-American markets were so impressed with last year’s design and press coverage the team decided to venture the concept onto new shores. The design kept the elegance and playfulness of the original concept whilst replacing the Americana with a more globally recognised nautical theme.
Morgan Robbat, Brand Director – Chandon, LVMH, remarked:
“Last year’s design was so popular, we ran out of stock in a matter of weeks and the feedback from consumers was overwhelming. ButterflyCannon have again done a great job and we’re confident that this year’s design will have an even wider success!”
The new Chandon Limited Edition Summer bottles will be available in both 750ml and 187ml formats, throughout the summer of 2013"
Designed by Butterfly Chandon