George Dickel Tennessee Whisky
by Tiffanie Pfrang on 05/20/2013 | 2 Minute Read
Given the growing importance of American whiskies in the marketplace, Landor was asked to redesign the George Dickel line of whiskies – while remaining true to the roots of the brand. Landor developed a new Rye variant for the line and created more premium and distinct labels for the entire Dickel family.
"The team drew their inspiration from 1870 – the year in which the brand was first established – incorporating design elements from bank notes, insurance documents, and other official documents from the era. The label’s side panels contain meticulously designed etchings, seals, and detailing reflecting the craftsmanship of the whisky. The result was a more cohesive brand experience and a range that was much more easily navigated by consumers."
Designed by Landor, NY