Buenos Aires based package design agency Tridimage was commissioned by Bimbo Mexico to create the brand and package design identity for a brand new freeze-dried fruit snacks brand.
Tridimage sought to communicate the healthy nature of the product combining appetizing illustrations of fruits with the presence of white, synonymous with purity and lightness.
The silver metallic stripe and icon convey the food technology behind the lyophilization process.
The leaves in the background provide a sense of freshness and provide a natural context that accompanies the product. Both the logo and packaging fonts, have rounded shapes that communicate the brand friendly personality.
Designed by Tridimage
