Studio Spotlight: Memo New York
by Jessica Sanchez on 05/17/2013 | 5 Minute Read
Memo New York is one-of-a-kind visual identity studio that expresses the essence of a brand's narrative, fueling customer relationships. When so much thought, enegry and passion goes into what you do, doesn't your brand identity demand the same importance? With Memo New York it does. Take a look at their latest packaging projects!
GS_googleAddAdSenseService("ca-pub-3860711577872988"); GS_googleEnableAllServices(); GA_googleAddSlot("ca-pub-3860711577872988", "incontent1"); GA_googleAddSlot("ca-pub-3860711577872988", "incontent2"); GA_googleFetchAds();
Lamia Jacobs, Owner of Sugar and Plumm said:
“We used to work with larger firms that promised a lot but never delivered the personal service we receive from MEMO.”
Memo New York was hired by Sugar and Plumm in late 2010 to “tweak” an existing identity and develop collateral materials for a new over-the-top bakery, cafe, candy shoppe and retail store. This quickly evolved into a much broader identity project and brand strategy assignment including chocolate packaging, retail packaging, in-store signage, and advertising.
The project presented a perfect opportunity to further explore and put into practice our concept of Aggregate Branding which had been used successfully for our work with Restaurant Florent and Mario Batali’s empire.
The brand concept was to delight customers of all ages seeking treats from macarons, to artisan chocolates, to perfectly prepared salmon crêpes, or a perfect hostess gift.
"Our design strategy mirrored this vast array with a suite of typefaces, a set of complimentary brand colors, mix-and-match patterns, and fun, engaging messaging. The pieces were put together strategically so that the mix, though whimsical and bold, was always sophisticated and upscale.
Does this take work? Sure. But so does making a perfect crêpe or chocolate ganache. And if you’re going to dedicate yourself to one, why not the other?"
Memo New York was hired by Batali and Bastianich Hospitality Group to create the indentity for Mozza Pizzeria and Osteria in Los Angeles.
"Most of the Group’s restaurant feature Italian food, so we are always looking for ways to expand the interpretation of an Italian “look” without being overly referential, historical, or cliche. For this project we featured a bunch of slightly quirky, maybe even grungy fonts and used them in a clean modern way. it was on the placemats that the design and typography iterations really came to life. Our client creative contact, Lisa Eaton, convinced the team to produce 4 designs instead of just one — and since opening, we’ve introduced 8 additional designs which are used in rotation. The obscure pizza facts became real talking points for patrons and when we were asked to design a pizza box for the branch of the restaurant in Singapore we used the facts — reconfigured for the new size."
Designed by Memo New York
Packaging & Dielines 2: A Free Resource