The goal was to create unique packaging to distribute custom fish forks for fish & chip shops who supply Atlantika fish:
“A first foray into the consumer market for this fish company, one of the largest fishing fleets and suppliers in the world of MSC sustainable cod and haddock from the Barents Sea, the box had to be eye catching and strongly branded. Taking its cue from the opening aperture on the box to deliver the forks we created the box as a three-dimensional trawler in the new bright brand colours we had specified for Atlantika.”
“The last touch was to take the standard wooden fishfork and adapt its shape to be an real fish shape, as the pointed end already resembled a fish mouth in our opinion. With its new distinctive shape and Atlantika branding the fish forks proved very popular, dispensed from the bespoke box.”
