For the fifth Limited Edition Label Art Series for Earth Day, Kiehl’s Since 1851 has partnered with the inimitable Zachary Quinto and Alanis Morissette to benefit Recycle Across America.
“Our partners have each designed a Limited Edition label, depicting their vision of social responsibility for our 4.2 oz. Ultra Facial Cream, which will be available April 20 in Kiehl’s stores andin time for Earth Day. 100% of the net proceeds of this series will benefit Recycle Across America™ (RAA), and through this program, Kiehl’s will be donating $50,000 to the organization. RAA is not-for-profit organization dedicated to delivering society-wide solutions that eliminate public confusion, stimulate the environmental economy and expedite progress, and the funds raised from these labels will be used to create 65,000 standardized recycling labels, which will be donated to K-12 schools nationwide.
Earth Month for us is also the time to reinforce Recycle and Be Rewarded! in-store recycling program. This ongoing program is available only in Kiehl’s free-standing stores nationwide, and allows our customers to return their empty Kiehl’s bottles, tubes and jars for recycling, in exchange for product. Since 2009, Kiehl’s has recycled over 900,000 bottles! Not only can our customers support recycling with our Limited Edition collection, but they can also recycle at Kiehl’s themselves, and earn complimentary product while doing so!”
