“Partly Sunny designed a new brand identity and packaging system for Moon Valley Organics, a company that makes personal care products from the purest ingredients available.
The design strategy centers on the idea of folk wisdom—simple, time-tested and connected to the earth—positioning their products as both wholesome and effective. This approach was infused with a fresh color palette to stand out in a drab sea of natural products. Every packaging design effort was aligned with their sustainability values, to bring good things into the world while doing the least harm possible.”
Designed by Partly Sunny, Seattle, WA