Allerum is a Swedish brand of cheeses from Skånemejerier, a former farm cooperative bought in 2012 by Lactalis, the largest dairy business in the world. Stockholm, Malmö and New York-based multidisciplinary design studio Amore, who have worked with Skånemejerier since 1994, developed a new packaging solution for the Allerum range that, taking its cues from handwritten deli signs, employed a contrasting, mixed typographical solution which aided in a 56% rise in sales.
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