Lake Superior Brewing Concept

"Minneapolis-based design consultancy Ideas that Kick created new branding and packaging for Duluth-based Lake Superior Brewing — to help the small, independent brewer compete against the Buds, Millers and premium microbrews of the world. Kick’s design concept is a celebratory lift of the beer glass honoring the red brick storefronts along Duluth’s downtown drag, where hand-painted signs for businesses long forgotten have withstood generations of weathering and long, dark (and drunk?) Minnesota winters."

Nick Zdon, designerBrian Beatty, copywriterStefan Hartung, creative director