In the competitive wine market in Argentina the need to communicate concepts through the label design is essential. On the shelves, labels have to capture the consumers’ attention and, what is more, seduce and convince.
Argentine wine is known throughout the world by its high quality. However, twenty-five years ago, the local market was very different and so was the social recognition inside Argentina. Nowadays there are many kinds of consumers, and a wide variety of price ranges, from entry-level to ultra-premium wines for the most exigent drinkers.
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