Freiddy’s is a local fruits and snacks shop.
“The big idea was to translate the natural benefits and the proximity into a simple and smart visual language. Starting from a splash (from the logo), we’ve created the iconic packaging design: “the exclamation sign”. All the packs are one color printed, in order to be in the budget, but also to show a diversity in the shop (for every product we have one different color on the pack).”
Designed by Ampro design / Bucharest
Credits
Creative director & Designer: Irinel Ionescu
Account Manager: Mihaela Dumitrescu
Prepress: Danubiu Birzu
