by Tiffanie Pfrang on 03/20/2013 | 2 Minute Read
"Family (and friends) has rebranded Warburtons snack range with an aim to shake up the category with tasty yet better-for-you credentials." We love the concept around the Happy Adventures' one gets to explore through different global flavours. The integration of photography by Howard Shooter and illustrations by children's book designer Andrew Grifin are fun and fresh. They create a unique present on the shelf."
"Warburtons Crispy Pitta Bites are a lower fat alternative to standard potato crisps; they’re simply and straightforwardly baked using a pitta bread recipe in Warburtons heartland Bolton, using only natural, delicious flavours.
The brief was to create a powerful and exciting sub-brand for the product range under the Warburtons parent umbrella.
Family (and friends), along with The Tulip Partnership were commissioned by Warburtons to help completely rethink the brand proposition, conduct consumer research, find a name and develop a new look.
As a result, the team led by Family (and friends), re-structured the range and rebranded under the banner of Warburtons Escapes.
The new brand positioning revolves around the idea of a ‘Happy Adventure’ – bringing together it’s global flavour influences and the opportunity for consumers to escape from the daily grind and the generic crisps and popcorn on offer – hence the name."
Derek Johnston, strategy partner at F&F said:
We were selected on our strength of experience in branding the snacking sector; The key challenge was to take Warburton’s, essentially a bread and morning goods brand and extend into a credible evening snacking opportunity.
Designed by Family & Friends, UK
Illustrations by Andrew Grifin
Food Photography by Howard Shooter