“‘Mau Feitio’ can be translated to the English language as ‘Bad temper.’ That was the name chosen by a new wine company that wished to make a product unlike the conventional norms.”
“While most wines are very fruity with a small taste of the wooden barrels they’re made in, this new wine is made without it, changing the flavor while challenging fellow market competitors. The created identity depicts the concept of the wine and the company itself rupturing at the same time the design norms but still maintaining creativity in the final result. The process was simple: the creation of an apparently common label rumpled and ripped to be glued afterwards with a lot of “bad temper”.
Designed by Alexandre Mendes, Portugal
