Featured image for Cynthia Rowley Flat Iron

Cynthia Rowley Flat Iron

by Jessica Sanchez on 02/06/2013 | 2 Minute Read

Editorial photograph

As Creative Director for Haute House, Kornelia Rybitwa designed the retail flat iron packaging for Cynthia Rowley. "Following Rowley’s brand guidelines I designed this packaging for pink and purple irons. We used her signature blue color and paired it with gold ink as well as golf foil and the iron color to match the tray."



"Haute House (parent company to many brands including Theorie. We produce all level flat irons from high end to retail. We were asked to design packaging for Cynthia Rowley for the flat iron tools that TJMaxx was going to carry. After researching her brand, we saw that a lot of her creations were whimsical and feminine. To match the rest of her product lines, we kept the gold and blue color she was already using in some of her other items."

Designed by Kornelia Rybitwa

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