Wendy's Embraces Contemporary Look
by Diane Lindquist on 02/25/2013 | 1 Minute Read
Wendy's brand transformation is re-energizing all of our touch points with consumers. We're transforming our brand – from bold restaurant designs to innovative food that consumers want, to improved customer service. This exciting evolution of our brand reinforces our mission to position Wendy's as A Cut Above. Every brand evolves over time to maintain relevance with consumers. We're transforming our brand to signal a new dynamic company that's listening and responding to consumer needs.
Emil Brolick, President and Chief Executive Officer said:
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