Urban Decay: NAKED line
by Tiffanie Pfrang on 02/15/2013 | 2 Minute Read
Urban Decay started off this line with the Palette that revolutionized 'Neutral', the NAKED Palette. After the great successs, Urband Decay released NAKED 2 palette and since expanded the line to include NAKED SKIN foundation in 2012 and NAKED basics, NAKED flush, and recently NAKED nail polish earlier this year. From the first original NAKED to the last of the bunch, Urban Decay kept the beautifully set logo type and neutral tones. Much like the colors in the line, Urban Decay added hints of metallic and shine, keeping it Urban Decay, beauty with an edge.
See more of the line after the jump!
"NAKED: It is the palette that revolutionized neutrals. We wanted to launch a neutral palette and figured out a way to still make it Urban Decay, make it edgy. The long sleek palette was the perfect vehicle to show the line-up of varying neutral shades and textures. We put the palette in the flocked velvet-like material to create a tactile and luxurious feel.
NAKED2: The tin was inspired by a DVD case believe it or not. We are always looking for innovative packaging designs internally and with our subcontractors. During a conversation about packaging ideas in general, the DVD case idea was thrown out and it stuck. We loved the idea of the tin as it allowed for interesting decoration and the added benefit was that no one else had done it in our industry. It feels weighty and deluxe in your hand."
by Urban Decay Product Development: Wende Zomnir, Amy Zunzunegui, Brooke Pedersen, Kristen Ketola, Lauren Beck.
Packaging & Dielines 2: A Free Resource