Stolen Riches

"My family has been making shoe laces since 1915 in Canada and I decided to start my own company called Stolen Riches that sells a premium dress lace with a hit colour. Stolen Riches laces are about bringing attention to often overlooked accents by adding pops of color and stylish metal tip.

How to get consumers to view dress laces as something more than a utilitarian object that prevents your shoes from falling off while creating a POS that is appealing for retailers.

Designer - Marc Berchtold