At the Rochester Institute of Technology, students were tasked with developing a new beer brand for Roc Brewing, Co. by performing original target audience and category research, developing the brand strategy and identity, and creating an exciting presentation to “pitch” the idea to the brewery. Roc Brewing, Co. is a young microbrewery in Rochester, NY. Located at the heart of downtown, they hope to put Rochester on the map in the craft beer industry.
