“Bintang is the leading brand of beer in Indonesia. The brand occupies more than 50% of the market share and has always been positioned as ‘Indonesia’s Favourite Beer’. Innovation Kitchen was asked to develop a Limited Edition Can and secondary packaging, celebrating the excitement around the brand during the festive season. With Christmas, New Year and the Lunar New Year, the design should not be too specific to a particular festival. The design also had to be in line with the brand values of being ‘modern, progressive and trendy’.
